What’s The Big Deal With Leads?Leads are a vital and crucial component to your MLM business. They are essentially the lifeblood of your business, and without them you would have no sales, no sign-ups and most importantly, no cash.
When it comes to leads there are two ways to obtain them. These two ways include paying for them and generating them on your own. Learning how to generate your own leads for free is a priceless skill that the majority of people in this industry have no clue about. Once you’re able to generate your own laser targeted leads you will be selling more product and sponsoring more prospects onto your team.
When it comes to lead generation, this becomes a numbers game. Gauging the number of leads coming in per day, you will be able to estimate how much money you’ll earn per month. Your goal is to be generating between 50-100 leads per day, in order to earn a five figure income per month. Using the internet makes this simple, and is exactly what some of the top earners do on a consistent daily basis to annihilate the competition.
How To Generate MLM Leads OnlineIn order accomplish this successfully you will need some required pieces of the puzzle.
1. Lead capture page.
This is the place where you will obtain your leads’ contact information like name, email address and phone number. For those of you who are not too technical, click on the link below this article to get your own customizable and fully branded landing pages. Or you can hire a free lancer to design one for you at the following sites:
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Your lead capture page has many aliases such as landing page, squeeze page, splash page, gateway page and capture pages. Whatever you call them, they all serve one single purpose and that is to get your leads contact information. “Less is more” when it comes to lead capture pages. You want to stay away from all the razzle dazzle. What is really going to grab the attention of the visitor is a headline and to provide a solution for their problem. For example somebody wants to know how to sponsor more reps per month and you just so happen to offer some valuable information related to this subject matter. Your headline would hint towards their problem and then you would have a section that includes solutions to the problem that you offer. In order to get the solution the lead has to fill out the form.
2. Marketing in place.
This is how you will direct people to your lead capture page. When it comes to the internet, there are countless ways that you can drive traffic to your website. Free advertising and paid advertising are both really effective online. If you have an advertising budget then by all means use the paid means of advertising. If you do not have an advertising budget there are plenty of free marketing strategies you can use. It may take a little more time to set up, but the free marketing is just as effective as the paid.
The important thing you want to remember with marketing online is connecting with people. You must not forget that this is an industry based on relationships. Just by you taking a little extra time to connect with people online you will stand out from the majority and will experience success. All people are looking for online is a solution to their pain and problems. You position yourself with the solution. (i.e. product, business opportunity)
Paid marketing includes banners, pay-per-click (PPC), ezines, solo ads and CPM networks.
Free marketing includes articles, press releases, blogging, free classifieds, forums, videos and the multitude of social media websites like Facebook, Twitter and MySpace.
3. Follow-up process.
Just like with offline methods, you need a follow-up process online. Your leads input their contact information in the form on your lead capture page then what? Then you have your automatic follow-up process in place. This is accomplished with the help of an auto responder. An auto responder is a web service that provides a database for your leads and subscribers and allows you to keep constant communication with the people on this list
With this powerful tool you can send out messages at predetermined intervals to gradually build a relationship with your prospects. All you have to do is provide them with valuable information they can use and helps them with their problem. You must understand, the majority of people online are just trying to sell, sell, sell. But by you actually offering value and helping people, you make yourself more attractive to your prospects and increase your chances of them working with you.
Also, by using this online approach, you can actually have prospects calling you. Your follow-up process can be accomplished by you sending your leads to places to qualify them and when they are ready, they can call you up with any questions you might have. Doesn’t this seem much easier and smarter compared to you cold calling broke leads all day? Of course it does. Only suckers buy leads and cold call. There is a smarter way to build your business and it is through the leverage of the resources and tools the internet provides. Sure the old-school approaches to building your business may have been highly effective 10-15 years ago, but the advent of the internet has given network marketers more tools and more ways to target more people. If you’re not online, you’re offline. And if you’re offline, chances are you’re not experiencing a lucrative results like you thought when you first joined.
By: Joey FratantoniAbout the Author:
Joey Fratantoni Is An Expert Online Marketer. He
Has Cracked The Code To Grow Any Network Marketing
Business Using The Power Of The Internet. Get Your
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